“White Heat” – Silver is making a comeback
What do
today’s trendsetters have in common with their counterparts in ancient
Egypt?
Well, if you
wanted to get past the bouncers and into Cleopatra’s den, you didn’t
bring her gifts of gold. Gold was regarded as fairly common in ancient
Egypt. Those who were reading their ancient issues of “GQ” would have
draped her in silver.
Silver
was regarded as the as the most precious of metals, and designers today
are rediscovering why. Besides its obvious beauty, its flexibility is
superior to that of gold, allowing for highly creative designs. Today,
with the market’s reversal of fortune, gold has become the standard in
precious metals, making silver very affordable and highly versatile – an
unbeatable combination.
Chinn’s
Jewelry’s position on silver is clear. “We love it,” says Gayle Chinn.
“We’re the only, and I say again, only jeweler I know of with a
27-foot-long wall display of silver.
“We
realized a few years back that silver was going to be a precious metal
of choice because it’s affordable, timeless, and always enhances the
look of the person wearing it. It’s like magic,” Gayle said. “That’s why
we built such a great showcase. We’ve got everything a person could want
in silver.
“And
what’s also nice about it,” Gayle said, “is that if you came in looking
for something else and found it was a little out of your price range, we
can almost always make it happen in silver.”
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